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" Ad fraud is the world’s most lucrative yet low-risk form of criminality today. Billions are stolen every year by people and companies that exploit the complex systems used to buy and sell digital ads. But it’s rare for perpetrators of ad fraud schemes to face criminal charges or serious consequences. That’s one reason why ad fraud is on pace to be eclipsed only by the illicit drug trade in terms of annual revenue, according to the World Federation of Advertisers. An estimated $19 billion will have been stolen this year by ad fraudsters. " “Ad fraud is one of the ...
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